ObservePoint is a tag audit, tag validation and governance software. It helps companies ensure their digital analytics tags are implemented correctly so that they can trust their digital analytics data and take action on that data with confidence.
ObservePoint not only checks industry leading tags such as Adobe Analytics, Adobe Launch, Google Analytics, Tag manager but 100+ other tags. It also allows you allows you to test for nearly any variable, value or technology you want to make sure functions properly on your site. Here are some examples of things you can test
- Tag presence
- Data layer testing
- Critical user path monitoring (such as a sign-up or shopping cart path)
- Error page detection
- GDPR compliance
Optizent offers observepoint consulting services to help ensure you get most value from your audits. Contact us today at firstname.lastname@example.org for free audit of your website.